Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics and inspiration to improve their results


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Social Media Marketing: 12 steps for starting and growing a Facebook Group (and how it can benefit your brand)

May 13, 2020 — Since COVID-19 lockdowns began, something people crave more than ever is connection. So in this article, we explore how to help customers connect while benefitting your brand.

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Creative Inspiration: 9 mini case studies of marketing campaigns and business ideas sparked by unorthodox inspiration

May 5, 2020 — Take a look at nine mini case studies of marketing campaigns and business ideas sparked by unorthodox inspiration.

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Marketing 101: What is PPC in marketing?

April 30, 2020 — Daniel Burstein, our senior director of content and marketing, defines PPC and explains how paid search marketing works and why you need it.

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