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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
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6 checklists to optimize your email

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Email Clickthrough Rate: 9-point checklist to get more clicks for your email marketing by reducing perceived cost

April 5, 2018 — To help you increase the clickthrough rate of your email marketing, here’s a nine-point checklist for minimizing your recipients’ perceived cost of clicking in your emails.

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Referral Marketing: 4 case studies

April 3, 2018 —  Four popular case studies with ideas and tactics to launch or optimize your own referral programs.

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Subdomains

Subfolders, Subdirectories and Subdomains: The URL difference that can drive a major increase in organic traffic

March 28, 2018 — Do you understand the difference between subdomains and subdirectories/subfolders? Using them wrong could cost you organic traffic. 

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