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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Email Marketing: How IEEE GlobalSpec gets millennial engineers to read emails

December 6, 2017 — Discover how IEEE GlobalSpec achieved an 80% engagement rate in an email newsletter with a group of 146,000 subscribers by launching a new, video-heavy newsletter to serve a subset of their audience of engineers that skewed mostly millennial.

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Copywriting: Listen to customers so you can speak their language

December 1, 2017 — Words are subtle indicators to tell a potential customer “we understand you specifically” and “this offer is meant for people like you.” To truly speak our customers’ language, we must listen to them because our customers may be very different from us.

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3 Quick Tips to Help You Get the Most Out of the Remainder of your Holiday Marketing Efforts

November 30, 2017 — Since there are only 24 shopping days left this gift-giving season, we thought we’d share some quick tips you can apply to your last-minute holiday marketing efforts.

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