Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We offer agency services to help you achieve more effective customer-first marketing
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics and inspiration to improve their results


free data tool

View More Content ›

More from MarketingSherpa Reporters

View More Content ›

Case study examples for each of the 4 parts of marketing

Case study examples for each of the 4 parts of marketing

April 27, 2021 — Let’s step back for a minute from the buzzword-driven hype and strip down marketing to its essence.

Read On › 

Purchase Intent: 3 quick case studies show how marketers increased opt-ins, leads, and ROAS by tapping into customer motivation

Purchase Intent: 3 quick case studies show how marketers increased opt-ins, leads, and ROAS by tapping into customer motivation

April 19, 2021 — Of all the potential customers in the world, which are my ideal customers? How can I reach them with my brand’s advertising? And serve their needs when they want more info? Here are three companies that answered key questions like these. Read on for examples from Autobahn Indoor Speedway, a home improvement website and an online wine store.

Read On › 

Best Practices Are Pooled Ignorance: 4 quick marketing case studies of brands that found success by taking a different approach

Best Practices Are Pooled Ignorance: 4 quick marketing case studies of brands that found success by taking a different approach

April 14, 2021 — We all want the shortcut. The tricks. The marketing hacks. But sometimes when we go down this all-too-tempting path, we wind up at a dead end. Just because it worked for someone else’s customers does not mean it will work for yours.

Read On › 

 


Improve Your Marketing

Join our thousands of weekly case study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions