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May 4, 2018
May 1, 2018
April 26, 2018 — Denis Mrkva shares what he has learned while leading a team that sells Medicare Advantage plans to older customers.
April 19, 2018 — Usability is in the eyes of the beholder. That which is easy to us isn’t always obvious to our customers. Today, we explore that topic and offer a little advice.
April 12, 2018 — This chart reveals the most difficult challenges marketers face when creating omnichannel customer journeys, and what you need to do to overcome them.
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Email Testing: 7 tips from your peers for email conversion optimization
The Customer’s Perception Gap – How to bridge the dangerous gap between the results we want and the results we have
Denis Mrkva, General Manager, HealthSpire, a startup within Aetna, shares what he has learned while leading a team that sells Medicare Advantage plans to older customers.